Red Hot Tips Point: Search Engine Optimisation Services for the Start-Up

Wednesday, November 11, 2009

The start-up business has it sparkling new website, but now how does the company utilise the power of the internet to attract new customers to its website? Calling on a company that can provide Search Engine Optimisation Services is the answer.

What is Search Engine Optimisation? Sometimes referred to as SEO, this is methodology where by the end result will mean users searching for the services and products that your organisation offer, within Google for example, will find your company’s services listed near the top of the results.

So how is this achieved? Anyone providing Search Engine Optimisation Services can not claim to know exactly how each individual search engine works. Nor is it possible to simply pay or bribe for high results with Google or Yahoo. Of course you can pay to have sponsored links, but these do not appear in the natural search results and can be very expensive. The return on investment of these pay-per- click adverts can be very hard to quantify.

Ironically, companies offering Search Engine Optimisation Services will work on and around your website and not on the actual search engines themselves. Each search engine uses a set of rules that companies such as Rain Dance Software Solutions have learnt through years of experience to understand what makes a web site rank highly. Conversely they also understand what may have the adverse effect and in fact penalize a web site in its search rankings.

As Rain Dance Software Solution’s Search Engine Optimisation Services specialist, Mark Andrews explains “Eighty percent of business buyers start their research on the internet. If you don’t have first page placing on Google’s natural search results, then you are losing a huge amount of potential customers to your competitors. Internet Marketing really works when done correctly - we typically see an average 400% ROI when using our Search Engine Optimisation Services”.

When testing your site in the search engines, potential new customers will not be searching on your company name, they will be searching on products and so it is important that any SEO strategy is optimised on products and not the company name.