Red Hot Tips Point: The Key Fundamentals of Search Engine Marketing

Tuesday, October 20, 2009

As we go along the different areas of internet marketing, it’s time to familiarize some of the basic elements of search engine marketing. Here are the key elements and best approaches you should apply to achieve great success on the web.

Search engine marketing is basically a universal term that essentially covers generally kinds of online marketing. It is without a doubt the most efficient means to create traffic to your site. Traffic merely refers to the number of online guests visiting your site. As a site owner, you wish to have as much traffic as possible coming to your site unlike delayed flights on your domestic airport. There are a couple of different ways to set out concerning this with search engine marketing.

Pay-per-click Marketing

This is the simplest form and the easiest method of search engine marketing. It is least convincing and the most high-priced as well. You are basically paying for the placement of a small ad on the search engine under consideration with Pay-Per-Click marketing. However, the problem is too obvious. Of course, you are spending money. And this means only one thing; you are paying. Your return of investment can be dreadful and wash you out in less than a couple of months if you are not cautious. Unfortunately, a lot of people deceptively click ads just to consume your budget. Now that’s the worst case scenario for you. And this will obviously makes things even worse when it comes to your return of investment. This has to be the worst situation anyone could possibly experience. Pay-per-click has its own position, although not all the time it should not be relied on as the main solution to your marketing demands.

Search Engine Optimization (SEO)

Following “PPC” on the list is the Search engine optimization. SEO is the process in the search engine marketing ground. With search engine optimization, the objective is to get your site positioned in the top 10 in the search results for specific keywords. All the clicks you then obtain are free. As a result, your return of investment will definitely soar. However, there are drawbacks to SEO. One thing is that it requires a lot of time to achieve those rankings. But as the old saying goes, “Patience is a virtue.” Approximately, it will take a new site for about five to nine months before it tastes the feel of a ranking on search engines, especially Google.

Article Marketing

Last but not the least is the article marketing. This is the third and most up-to-date aspect of search engine marketing. You write articles for your site and submit them to article directories sites with this type of approach. Webmasters for other sites can make use of these articles as well, providing they publish an author by-line which includes your name and a link to your site. Here’s the trick, when the article is published on different sites, viewers/readers start clicking the link and you will easily gain traffic.

Each of these elements of search engine marketing is applied at one point or another when we talk about some sites on the web. The vital objective is to obtain rankings through search engine optimization and all you have to do is to chill out while the free traffic keeps on coming.