Online based businesses require one main component to be successful. They need a continuous flow of website traffic. If your website lacks traffic, that means there are no customers coming to your website, which means absolutely no business. This is comparable to opening a brick and mortar business and no customers show up to purchase your products. How long do you think you can stay in business without customers? Not long at all, right? This is exactly why traffic to your website is crucial for every online business. Here are five easy processes to gain substantial website traffic at no cost.
Link Exchange
Exchanging links is a popular way to increase traffic to your website. It is very rare to come across a website that does not have links to other sites. This is due to the website owners wanting to have more exposure on the Internet. The more visible you are the more traffic you will receive. This is why people who have complementing websites like to exchange links. It is kind of like "If you scratch my back I will scratch yours" agreement. All it usually takes is an email to the owner of the website you wish to exchange links with. Since this is more traffic for each site, the owners usually have no problem with it.
Another benefit from exchanging links is higher rankings in the search engines. It is common knowledge search engines determine page rank partially on the quality of incoming and outgoing links. The if the websites you are exchanging links with provide good content and are related to your niche, the better ranking you will get.
Write and Publish Articles
Writing articles related to the subject of your website is another great way to increase traffic. There are many article directories that will publish your articles so other websites can freely use them for content. The catch is the article must contain a footer that includes information about the author and their website. The more people who use your article the more exposure you will get. The more exposure you get, the more traffic you will get. This method of website marketing has become very popular in recent years due to the high return you get for the short time it takes to produce an article. The articles usually stay in the directories for years which allows more people to use your article and provide you with more traffic.
Distribute a Newsletter
Producing a periodic newsletter may seem a little daunting, but it really is not difficult. Remember the article directories in the previous section? This is where the content for your newsletter can come from. You will not have to write a single word if that is what you choose. The one thing to keep in mind is that you will have to keep the author's information attached to the articles you use. This is a good thing because other people are using your articles for the same purpose while providing additional advertising for your website. This method of marketing your site also provides quality content for your newsletter subscribers as well.
Participate in Online Forums
Joining and becoming active in online forums is another excellent way to increase traffic to your website. Most forums allow you to create a signature on your account. The signature will be shown below every post you make on the forum. The more information you post, the more exposure your signature gets. Your signature should contain a short description of your website and a link to get there.
The majority of forums only allow users to market themselves in their signature, not in the actual posts. Be sure to become familiar with the rules of each forum you join or you could get banned for not complying. While posting to the forums, always stay on topic and provide information that has value. The other members will be more likely to use the link in your signature if you are providing useful information. You might even gain a few friends as a bonus.
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